Do you hate it when popcorn get stuck in your teeth? While it is a tasty treat, it is kind of annoying to eat. Popcorn is known for its high fibre content and antioxidants, which can make it hard to chew.
To make them gentler on the teeth, Pipcorn started making popcorn with heirloom popcorn kernels. They are easy to eat and have the same satisfying crunch as regular popcorn.
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About The Brand
Started operations in 2012, Pipcorn is the brainchild of siblings Jennifer and Jeff Martin. Initially, they sold popcorn at a Brooklyn farmers’ market. Unlike other brands, they emphasized on using natural, and non-GMO ingredients.
The brand’s commitment to using heirloom corn not only made it stand out from other brands, but it also tasted great. Over the years, Pipcorn has grown into a big brand, especially after its appearance on Shark Tank season 6. Their products are now available in over 10,000 stores across the U.S.
About The Founders
Pipcorn is founded by Jennifer and Jeff Martin as they wanted to build a brand for healthy snacking. It was Jennifer, who discovered mini heirloom popcorn kernels, which led to the foundation of the brand.
With Jeff’s support, they turned the idea into a thriving business. Even Jeff’s wife, Teresa played a crucial role in the company’s early days.
What Happened On Shark Tank?
Pipcorn was featured in Season 6 of Shark Tank, where both Jennifer and Jeff shared their journey to the sharks and offered them a taste of their product. They asked for a $200,000 investment in return for 10% of their company.
However, Kevin O’Leary asked tough questions about the company’s finances, which forced the founders to open up their early struggles. While their product was successful in local markets, the company was under pressure because of their high costs. Jeff and Jennifer even shared that they lived on popcorn to cut costs and make ends meet.
Unfortunately, O’Leary was not impressed and decided to back out. He stated that the company wasn’t worth their valuation.
On the other hand, Barbara Corcoran agreed to their proposal, but wanted a 10% fee anytime they took money out of the business. Another shark Robert Herjavec also showed interest and made an offer, where he asked for 20% of their company in exchange for.
In the end, the Martins chose to partner with Corcoran, which worked out well for them as the brand gained immense popularity after the show.
Is The Brand Successful?
Ever since Pipcorn came to Shark Tank, the company has experienced steady growth. While its mini popcorn is the most well-known product, they have expanded its snack lineup and included other items like twists and cheese balls in different flavors.
Pipcorn snacks are widely available in stores like Walmart, Whole Food, Ralphs, and Target. On online, they sell via their official website and Amazon.
Thanks to Barbara Corcoran, who has helped the brand promote its products in various ways and also invited the founders to her All-Star entrepreneur’s retreat.
The brand has also caught the attention of major media outlets and has been featured in Women’s Health, Forbes, New York Post, and more. As of 2025, the company earns an annual revenue of around $5 million and is valued at $10 million.
