Shark Tank is known for introducing innovative brands and products to the general public. One such brand is Peekaboo Ice Cream which appeared on season 12 of the show.
Known for blending vegetables into delicious ice cream flavours, Peekaboo Ice Cream gained immense popularity after the show. Despite their innovative approach, the brand left without a deal. In this post, we will tell you about the brand’s journey, current status, and other details that you may want to know.
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About The Brand
Founded by Jessica Weiss Levison in 2019, Peekaboo Ice Cream aimed to revolutionise the dessert industry by turning vegetables into ice cream flavours. The goal was to make ice cream healthy as well as delicious.
The brand offered a wide range of ice cream flavours, each featuring a specific vegetable. Targeted at health-conscious people, Peekaboo’s products were made with organic ingredients. Additionally, it emphasised using high-quality, non-GMO components without artificial flavours or colours.
About The Founders
The founder of Peekaboo Ice Cream, Jessica Weiss Levison is an ice cream enthusiast herself. She wanted to create a healthier ice cream option that didn’t compromise on taste. Her idea gradually led to the establishment of Peekaboo.
As far as Jessica’s qualification is concerned, she attended the University of Michigan to study Business Administration. Later, she earned a law degree from New York Law School. She started her professional journey at Aid Service of Broward County, Inc., as a Staff Attorney. After that, she worked as a contract attorney at Beloff | Parker | Jacobs.
Her love for ice cream eventually led her to start a business of her own. With her innovative approach, she established Peekaboo Ice Cream in 2019 and took it to Shark Tank season 12.
What Happened On Shark Tank?
In 2020, Jessica appeared on Shark Tank to seek an $800,000 investment for 8% equity in Peekaboo Ice Cream. At the time, the company had generated $450,000 in sales over the past year and had plans to expand into 3,000 stores.
Even though the Sharks appreciated the concept of the ice cream, they were concerned about the company’s high valuation. As a result, none of the Sharks offered a deal to Jessica.
Is The Brand Successful?
After appearing on Shark Tank, Peekaboo Ice Cream experienced a surge in sales. The brand even had a first-place award of $200,000 in the California Milk Snackcelerator competition.
By 2021, Peekaboo generated $3 million in annual revenue. Despite that, they couldn’t fulfil their revenue goal of $5 million because of the pandemic. The company’s products were available in major retailers, including Safeway, Whole Foods, Kroger, Lazy Acres, Bristol Farms, and Shop-Rite. They also made their products available on online platforms like Amazon.
However, the brand’s social media activity ceased after 2021. Not only had that but their Shopify Store and official website also become unavailable after 2023. Naturally, this raised questions about the company’s status. According to reports, the company suffered heavy losses, which ultimately caused them to shut down their business.
