When you hear the word, “Bala Bangles,” you might think that the brand focuses on jewellery or accessories. Surprisingly, that’s not the case at all. Bala Bangle breaks the stereotypes of boring and old-fashioned fitness routines.
Founded by Natalie Holloway and Max Kislevitz, Bala Bangles is a brand that specializes in wrist and ankle weights but with a modern twist to it.
With how unique and well-tailored the business model and idea are, it isn’t surprising that Bala Bangles managed to secure sweet deals on Shark Tank. The company is currently valued at $10 million.
About the Founders
The founders of Bala Bangles, Natalie Holloway and Max Kislevitz, are married. They currently reside in Los Angeles, California, and spent most of their professional career in the marketing and advertising niche.
Before founding their company, the couple were working at 72andSunny, where they worked with leading brands. Although their jobs paid handsomely, it also led them to feel drained by the end of the day.
Tired and burnt out, the couple quit their jobs and went traipsing around Southeast Asia, taking a break and focusing on their well-being.
Founding Bala Bangles
While focusing on their fitness, Natalie and Max realized that they found it hard to have a strict fitness plan, especially while working at their jobs.
That’s where the idea popped up. They wanted to create a fitness product that would be ideal for busy people to use and still prioritize their fitness, despite their hectic life.
The advent of wrist and ankle weights date back to the 1980s. Working on that idea, Natalie and Max wanted to revamp and renovate the concept. This led to the development of Bala Bangles in 2017.
With the idea in place, Natalie and Max put $10,000 from their savings and raised $40,000 through a Kickstarter campaign to launch their company. Within 2 years, they managed to scale their business and made over $2 million in revenue.
Bala Bangles on Shark Tank
Despite how good their brand was doing, Natalie and Max signed up for Shark Tank, pitching their brand for $400,000 for 10% equity. The episode that they pitched also had Maria Sharapova as a Guest Shark.
Being a sportsperson herself, Sharapova was pretty intrigued by the business idea. After listening to the pitch, Mark Cuban and Maria Sharapova collaborated to invest $900,000 for 30% equity. The founders readily agreed to the deal.
Bala Bangles after Shark Tank
After Shark Tank, Bala Bangles catapulted their sales and made over $3 million in sales. With the pandemic setting in and people being holed up inside their houses, everyone wanted to focus on their fitness. That’s when the product’s sales increased.
With consistent sales during the pandemic, Bala Bangles managed to 10x their sales within that short period. Currently, the product is available across 500+ retail stores in the United States and they are currently offering a variety of improved products.
At present, Bala Bangles is valued at $10 million. But, with the range of revolutionary products they are producing, it isn’t surprising that their numbers will go up further.