Vlad And Niki Net Worth 2023: How Rich Are The YouTube Kids?

Vlad And Niki Net Worth

Vlad and Niki is a popular YouTube channel run by two brothers Vladislav Vashketov and Nikita Vashketov. However, their accounts are handled by their parents.

The brother duo is known for their adventures and fun challenges. Despite being kids, they have a large base of followers. People love watching them.

Given the popularity of their YouTube channel, it is obvious that many people would want to know about their net worth. We will cover that and more in the post below.

Vlad and Niki’s Background

Vlad and Niki are two brothers. Vlad is the older brother and he was born on 26th February 2013. The younger one Niki on 4th June 2015. They live in Miami, Florida. Their nationality is Russian-American.

The parents settled in the U.S. before the kids were born. Vlad and Niki have a younger sibling named Christian Sergey Vashketov.

As per various online sources, both brothers are in elementary school. While Niki loves to sing, draw, and dance, Vlad enjoys kickboxing and soccer. The only thing common between them is that they both love to travel.

Personal Life

Vlad and Niki are in elementary school. Their mother Victoria is the backbone of their YouTube channel. She started her career in her home country, Russia. Their father is Sergey, who was a sales representative before starting their YouTube channel.

At present, the family is settled in Miami, Florida.

YouTube Career

The Vlad and Niki YouTube channel was started in 2018. In the beginning, the channel was named Vladik Toys, but later they changed it to Vlad and Niki.

In the early videos, Vlad used to appear with his mother. As their channel started to grow, they included Niki as well.

The channel is popular for its fun challenges and adventures. They also make videos featuring the boys playing, sharing stories, and vlogging in different countries.

They often use nursery rhymes in their vlogs. As of 2023, they have over 92.7 million followers, making them one of the top YouTube channels on the platform.

Other than the Vlad and Niki channel, the family operates 21 more channels. They translate their videos into different languages to cater to a larger audience.

In 2019, Nikita and Vlad entered a contract with Haven Global. This will help them make money by creating fresh content, releasing an app, and other products.

The boys also have a contract with Playmates Toys. Additionally, they sell merchandise on their official website.

Earnings and Net Worth

Vlad and Niki are only nine and seven years old, respectively. They are one of the youngest multi-millionaires in the world. As of 2023, the estimated net worth of Vlad and Niki is $280 million.

Their main source of income comes from their YouTube channel. Other than that they generate a sizeable income from selling merchandise, and brand deals.

As per reports, the Vlad and Niki channel generates approx. $51 million per year through YouTube ad revenue. Their total income is expected to increase in the future.


1. What do Vlad and Niki’s parents do for a living?

Much like the duo, even their parents are heavily into YouTube and they own a total of 21 YouTube channels in 18 different languages.

2. How much earnings of Vlad and Niki?

There’s no way of telling the exact amount that Vlad and Niki earn. However, reports do depict that they earn roughly around $64 million.

3. Who is the owner of Vlad and Niki?

The content that’s published on Vlad and Niki’s channel on YouTube is owned by Content Media Group FZC, LLC, a company that’s owned and headed by Vlad and Niki’s parents, Sergey and Victoria Vashketov.