In today’s extremely competitive online industry, how can you set yourself apart from your competitors? Especially when you are unable to use traditional in-store retail window displays or other tempting, eye-level approaches to catch the attention of prospective customers.
Your online buyers are continuously browsing and scrolling through your e-commerce website or app, looking for the best discounts and the highest-quality products you have to offer. According to a Microsoft study, you have just eight seconds to capture their attention. You need to keep their attention on your home page, landing pages, category pages, and product pages.
As a result, these are the important online merchandising tactics you should use to increase your online sales.
Highlight Customer Feedback and User-Generated Content
Before making a purchase, online consumers often do research in the form of gathering information about the item they intend to acquire. When making a purchase, it is beneficial to learn about other customers’ experiences as well as ratings and product reviews. You should use every opportunity to emphasize your previous clients’ favorable remarks and testimonials. You should consider uploading user-generated material such as photographs, ratings, and reviews as part of your online retailing activities.
Use Visual Merchandising
Display product descriptions, specifications, ratings, and reviews in their entirety; however, if a consumer is about to make a purchase, they must be able to see the product in its proper form. You should utilize videos, images shot from various angles, one image for each color of the same product, and the option to zoom in on each image so that your customers can have a good look at the items up close and personal.
To learn more about key merchandising insights, visit https://www.fastsimon.com/ecommerce-wiki/merchandising/.
Understand Your Customer’s Journey
How can prospective customers find their way to your eCommerce business? And what should they do when they eventually arrive at your shop? The study of your customer journey map will give you important information on how to connect with different client profiles and guarantee that you are communicating with them at the right time and in the right way.
Mapping your customer journey is critical for developing an effective online merchandising strategy. Although doing so requires data collection and a rigorous study of how your customers engage with you at the moment, the result is worthy.
The impact of AI technology has already spread to many industries. It has also begun to play an important role in e-commerce as time goes on. Since the early days of the internet, websites have come a long way. They’ve become considerably more user-friendly, particularly when it comes to e-commerce.
Artificial intelligence algorithms have made it possible for many services we are familiar with and use today, such as product recommendations, customer service requests, and augmented reality online experiences.
Employees at brick-and-mortar establishments are expected to exhibit all of these characteristics. When the business is crowded or understaffed, it might be challenging to maintain good standards of customer service. This is never a problem while shopping online.
Promote Impulse Purchases
This is a tactic that has been used for years in conventional brick-and-mortar retail. Customers are compelled to line up near high-margin, low-priced products while waiting for their turn to pay for their purchases.
These are the types of items that people might chuck into their shopping carts without giving them a second thought. For all we know, it may be anything from a pack of gum to a deck of cards to a pair of socks.
While online businesses do not have the luxury of placing impulse-buy products in the same proximity to consumers as brick-and-mortar shops do, they may achieve the same effect via digital merchandising.
Ensure Effective Product Curation and Catalog Management
Identifying customer preferences and then selecting high-quality goods suitable for those interests is a critical step in building a successful merchandising strategy for your e-commerce company.
When it comes to larger stores, it is not enough to just determine what a certain client group may want based on their buyer persona. You must also keep up with current trends, market demand, seasonal changes, and everything else that may have an impact on what consumers buy or do not buy.
Tools for dynamic catalog management may help speed up this process and are perfect for dealing with large catalogs. They also assist merchants in capitalizing on purchasing trends and seasonality, which is a plus. These systems employ a combination of data and machine learning to help you locate trending items and adjust your offerings appropriately.
Expand the Shopping Cart
Cross-selling aims to persuade customers to spend more money on items that are related to or complement their previous purchases. You should promote additional goods that are complimentary to your product on the page that describes it to pique the interest of prospective purchasers and enhance the efficiency of cross-selling.
Another strategy that businesses use to persuade customers to buy a more expensive or ungraded version of an item they already have in their shopping cart is upselling.