Grant Cardone, a well-known businessman, author, and financial influencer has built a name for himself in the world of real estate and sales training. As the founder of Cardone Training Technologies and Cardone Capital, he has inspired millions of people through his work, writings, and social media presence.
Cardone is best known for his motivational mindset and personality. In 2010, he published If You’re Not First, You’re Last which went on to become a New York Times bestseller. If you are eager to learn more about this business tycoon, we have the details sorted in this post.
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Early Life
Grant Cardone’s full name is Grant Timothy Cardone. He was born on 21st March 1958, in Lake Charles, Louisiana, and is currently 67 years old.
Coming from a middle-class family, his parents were Concetta Neil Cardone and Curtis Louis, who raised him along with his four siblings. Before his father passed away in 1968, he ran a grocery store.
Despite losing his father and facing financial challenges, Cardone didn’t give up and was motivated to achieve something big. During his teenage years, he struggled with addiction, but eventually turned his life around.
As far as his education is concerned, he attended La Grange High School and then enrolled at McNeese State University, where he completed his graduation in accounting.
Beginning of Career
After college, Cardone worked in sales, specifically in the automotive industry. Although he didn’t enjoy it at first, he became a top performer and used his knowledge and experience to understand customer behaviour and improve sales strategies. Later he became the CEO and president of Freedom Motorsports Group Inc.
Shot to Fame
Cardone’s big break came when he established his own companies, Cardone Real Estate Holdings, Cardone Enterprises, and Cardone Group. He also started publishing books which include one of his best-sellers, If You’re Not First, You’re Last.
Following the success of the book, Cardone wrote The 10X Rule, Sell or Be Sold, and Be Obsessed or Be Average. In 2016, he was ranked as one of the top marketing influencers to watch in 2017 by Forbes.
Cardone also has a strong social media presence, where he gained attention mainly through his YouTube channel. He has a large follower base on Facebook and Instagram as well.
Relationship
Talking about Grant Cardone’s personal life, he is married to Elena Lyons. The couple tied the knot in 2004, and share two beautiful daughters. They currently reside in Golden Beach, Florida, but also own a property in Malibu, California.
Major Source of Income and Net Worth
As of 2025, Grant Cardone’s net worth is estimated to be around $600 million. He has multiple income sources, including business ventures, real estate investments, training programs, online content, and book sales. He founded Cardone Training Technologies and Cardone Capital which helped him build a massive fortune over time.
In addition, Cardon earns money from public speaking events, where he motivates others to be successful and grow their income through smart investing, and hard work.
