RokBlok is a portable record player created by Logan Riley. It is a wireless device and a better alternative to traditional vinyl players. It retails at $99 which is much lesser than its traditional counterpart.
Many people became familiar with the company after it was featured in season 9 of Shark Tank. The estimated net worth of the company in 2024 is $6 million.
The product is currently selling on Amazon and its official website. If you wish to know more about RokBlok, you should give this post a read.
Contents
| Business details: | Portable Record Player – Portable wireless record player that rides on vinyl records, offering Bluetooth connectivity and built-in speaker. |
| Founders name: | Logan Riley |
| Founded in: | 2015 |
| Location (Country): | San Francisco, California, USA |
| Investment Asked by Company | $300,000 for 15% Equity |
| Sharks on board (Investors) | None (deal with Robert Herjavec fell through post-show) |
| Accepted Deals: | $500,000 for 100% Equity |
| Shark Tank Episode: | Season 9 Episode 10 |
| Net Worth | $6 million |
| Business Status: | Active and operational under Pink Donut LLC |
| Social Media | Facebook |
| Last Updated: | October 3, 2025 |
RokBlok is the creation of Logan Riley. He is an American entrepreneur based in Las Vegas. Before founding his own company, he worked at Apple as a Creative Lead. However, he quit his job to work on his inventions and build his career as an entrepreneur.
As per online sources, he completed his graduation from the College of Southern Nevada. He is a self-taught audio engineer.
Riley established his company Pink Donut in 2015, to design RokBlok. He developed several other products before RokBlok, but none of them worked out.
Logan Riley conceived the idea of RokBlok after realizing that many audiophiles wished to have a cheaper alternative to traditional vinyl records. This is how RokBlok, a portable vinyl music player was created.
RokBlok is a wireless record player that can be paired with Bluetooth. It also has an inbuilt speaker. Due to the compact size of the device, it can be carried anywhere.
It has a simple mechanism and is powered by rechargeable batteries. On a single charge, the device can last up to 4 hours.
Riley invested his own money to create the prototype. He went on Shark Tank season 9 with the hope of raising funds to grow his business. However, he ended up selling the entire company to Robert Herjavec.
Logan Riley appeared on Shark Tank in 2017. He proposed a 15% stake in his company for $300,000. He was hurled with questions by the Sharks and he answered all of them.
Riley demonstrated RokBlok as the world’s first Bluetooth-enabled portable music player. However, most Sharks backed out of the deal because of the product’s limited market.
Robert Herjavec, on the other hand, offered him $500,000 for 100% ownership rights of the company, $5 royalty for each sale, and a two-year job contract. To everyone’s surprise, Riley accepted the offer.
RokBlok experienced a significant rise in sales after the Shark Tank episode was aired. It helps Riley expand the product’s customer base. As a result, the company generated millions of dollars in revenue.
As of 2024, the company’s net worth is $6 million. It made yearly sales above $959,000. It is available for sale on Amazon.
However, the company received negative reviews because of its similarity with another product called Soundwagon which was released before RokBlok. Despite the controversy, RokBlok is still in business and growing its customer base.
Initially, RokBlok had some trouble meeting demand, but now they are doing good. They listened to what the sharks and customers said and made necessary changes to improve their product.
Logan Riley, the person behind RokBlok, helped customers with broken RokBloks, which were only a small percentage of users. They also improved the product, creating the RokBlok 1.5. This new version fixed sound problems and made the Bluetooth, stylus, and speakers better.
Customers can purchase the latest version, RokBlok 2.0, for $89.99 on Mashable or the original one for $99 on their website. The company is now worth about $5 million.
RokBlok is a great and foolproof product but some users have reported that the product does end up damaging their records. The company said that it’s mandatory to use the product the right way and on a flat surface to minimize the risks.
Ever since their appearance on Shark Tank, RokBlok has been doing fairly well and has earned millions in revenue and they are consistently growing as well.
As per the information we have in 2024, RokBlok has an estimated valuation of $6 million, which is crazy.
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