We live in a world where snacks are an integral part of our diet. Snack food brands are hence coming into being and P-Nuff Crunch is one of the most popular ones around.
Dr. Juan Salinas founded P-Nuff Crunch, which is a popular plant-based and non-GMO puffed peanut snack, which appeared on Shark Tank. Although the brand went on to make an on-screen agreement with Mark Cuban, the deal wasn’t closed.
According to the latest reports, P-Nuff Crunch has an estimated net worth of around $3 million. This article will explore more about the brand, and its appearance on Shark Tank.
About the Founder
P-Nuff Crunch is founded by Dr. Juan Salinas, who originally hails from Honduras but relocated to New Jersey for a better life. Salinas acquired his education and degrees from Rutgers University and later completed MBA as well.
It was in 1997 that Salinas started his career in an F&B company, Kraft Nabisco. Later, Salinos worked with Cadbury to manage different gum brands under them.
Salinos later rejoined Kraft as a team leader looking over the global development of the products in the company. He later worked in the role of director and also as a global project manager at Nestle.
Founding P-Nuff Crunch
Besides honing an executive position at his workplace, Salinas is also physically active and is a triathlon athlete. He is a fitness freak and is extremely mindful of his physical well-being.
Later in 2015, after 25 years of working in food companies, Salinas founded his own snack company, Perfect Life Nutrition. Their main objective was to create a good-quality and nutritious snack that could stand out and cater to people’s health and well-being. They tried and failed quite a few times before idealizing P-Nuff Crunch.
His ideologies later went to the creation of vegan, and gluten-free peanut snacks that ended up bringing them over $100,000 in revenue.
P-Nuff Crunch on Shark Tank
Juan Salinas’ brand P-Nuff Crunch appeared in the 12th season of Shark Tank. His main purpose for going on the show was to expand their operations, which is why Salinas proposed a pitch of $300,000 for 10% equity.
While Barbara Corcoran and Lori Greiner were pretty interested in the product and wanted to match the pitch Salinas was asking for, it was Mark Cuban stepped up.
Mark offered $400,000 for a 25% stake in the company. After going back and forth and thinking about it, Salinas agreed to the offer.
P-Nuff Crunch after Shark Tank
Following the episode on Shark Tank, P-Nuff Crunch witness a significant bump in their sales. It is reported that the deal with Mark Cuban was closed.
Salinas also went on to express his gratitude to Mark in several interviews post Shark Tank saying that Mark had been helping them out with the marketing aspect of the brand.
Besides expanding its product distribution, P-Nuff Crunch now has their personal production facility, which helps them scale its business further.
The annual revenue of the brand is estimated at around $1 million, while the net value of the brand stands at $3 million.