When you hear the word, “Bala Bangles,” you might think that the brand focuses on jewellery or accessories. Surprisingly, that’s not the case at all. Bala Bangle breaks the stereotypes of boring and old-fashioned fitness routines.
Founded by Natalie Holloway and Max Kislevitz, Bala Bangles is a brand that specializes in wrist and ankle weights but with a modern twist to it.
With how unique and well-tailored the business model and idea are, it isn’t surprising that Bala Bangles managed to secure sweet deals on Shark Tank. The company is currently valued at $10 million.
Contents
| Business details: | Bala Bangles is a fitness brand that makes stylish, wearable wrist and ankle weights and other design-led workout accessories sold online and in major retailers. |
| Founders name: | Natalie Holloway and Max Kislevitz |
| Founded in: | 2017 |
| Location (Country): | Los Angeles, California, United States |
| Investment Asked by Company: | $400,000 for 10% equity (implied $4 million valuation) |
| Sharks on board (Investors): | Mark Cuban & Maria Sharapova (primary Shark Tank deal). Later updates also mention involvement from Lori Greiner and Daymond John. |
| Accepted Deals: | $900,000 for 30% equity |
| Shark Tank Episode: | Shark Tank Season 11, Episode 13 (aired in 2020) |
| Net Worth | Estimated around $10 million as of mid-2025, based on Shark Tank business updates. Other outlets report higher valuations depending on revenue and brand value. |
| Business Status: | Active and growing – Bala continues to expand its product line, sells through its own site and major retailers, and collaborates with brands like Target, Spanx and others. |
| Social Media | Facebook |
| Last Updated: | November 14, 2025 |
The founders of Bala Bangles, Natalie Holloway and Max Kislevitz, are married. They currently reside in Los Angeles, California, and spent most of their professional career in the marketing and advertising niche.
Before founding their company, the couple were working at 72andSunny, where they worked with leading brands. Although their jobs paid handsomely, it also led them to feel drained by the end of the day.
Tired and burnt out, the couple quit their jobs and went traipsing around Southeast Asia, taking a break and focusing on their well-being.
While focusing on their fitness, Natalie and Max realized that they found it hard to have a strict fitness plan, especially while working at their jobs.
That’s where the idea popped up. They wanted to create a fitness product that would be ideal for busy people to use and still prioritize their fitness, despite their hectic life.
The advent of wrist and ankle weights date back to the 1980s. Working on that idea, Natalie and Max wanted to revamp and renovate the concept. This led to the development of Bala Bangles in 2017.
With the idea in place, Natalie and Max put $10,000 from their savings and raised $40,000 through a Kickstarter campaign to launch their company. Within 2 years, they managed to scale their business and made over $2 million in revenue.
Despite how good their brand was doing, Natalie and Max signed up for Shark Tank, pitching their brand for $400,000 for 10% equity. The episode that they pitched also had Maria Sharapova as a Guest Shark.
Being a sportsperson herself, Sharapova was pretty intrigued by the business idea. After listening to the pitch, Mark Cuban and Maria Sharapova collaborated to invest $900,000 for 30% equity. The founders readily agreed to the deal.
After Shark Tank, Bala Bangles catapulted their sales and made over $3 million in sales. With the pandemic setting in and people being holed up inside their houses, everyone wanted to focus on their fitness. That’s when the product’s sales increased.
With consistent sales during the pandemic, Bala Bangles managed to 10x their sales within that short period. Currently, the product is available across 500+ retail stores in the United States and they are currently offering a variety of improved products.
At present, Bala Bangles is valued at $10 million. But, with the range of revolutionary products they are producing, it isn’t surprising that their numbers will go up further.
At present, Bala Bangles is a successful business. However, they removed “Bangles” from their brand name after appearing on Shark Tank. This move is taken to show the variety of products launched by the brand. After Shark Tank, the company started selling several other products, continuing to expand its product line.
Besides workout equipment, Bala has expanded into Balacize. It is an online platform that offers exercise classes for free. They regularly post their classes on social media, providing people with a sneak peek. Additionally, the brand has ventured into manufacturing workout clothing, including bodysuits. They have also opened a store in New York City.
Following Ring and Scrub Daddy, Bala Bangles is another one of the most successful products to be featured on Shark Tank. The company currently has a valuation of $27 million, which is massive. The majority of the boom happened after Shark Tank.
Bala Bangles is owned by Natalie Holloway and Maximilian Kislevitz, a husband and wife duo that’s based out of Los Angeles.
If you want that added friction and sense of accomplishment after your yoga or workout session, Bala Bangles are worth the money. They do what they claim, so that’s another positive.
The craze for football as a sport is rising dramatically, and after plenty of successful…
Trading has become a mainstream source of income for many, and some individuals have even…
Have you heard of Kira Perez? Does the name ring a bell for you? If…
In a world where people are now relying on digital means to earn a steady…
When we think of the adult entertainment industry, it is often a big misconception that…
When you hear the name Freya Parker, you think of shows and movies like The…