NEWS
Bold Moves From China's Local Powerhouses
Shanghai Media Group’s satellite deal in Ningxia follows a similar tie-up in Qinghai for Hunan TV.
Shanghai Media Group’s satellite deal in Ningxia follows a similar tie-up in Qinghai for Hunan TV.
A JV with Rakuten in China could also energize business in Japan.
New cable and satellite channels are chasing a fresh medium for advertising.
Content costs in the spotlight, as new entrants crowd into the market.
Market shake-out looks inevitable, with 10 new channels on the way.
US$50 mil. investment in NDTV Imagine is only the beginning.
It’s time to focus on brand-building, says Fox International Channels global CEO.
An agency alliance highlights the changing needs of local advertisers in China.
The evolving economics of media and sport
Plus
A different way to pay agencies... New lines of competition in the Philippines... Publishers revalue content... and much more