Ad Bonanza In Southeast Asia

Rates are skyrocketing, as international brands ramp up spend.

China's New-Look Primetime

Broadcasters are trying fresh approaches to programming and ad sales.

New channels and timeslots are opening up for co-production.

Market size, rather than geography, determines Prashant Kumar’s remit at Mediabrands.

Early gains for CCTV, as stations experiment with new programs.

Completes three deals before opening first regional office.

Buying Asian content is risky but should pay off, says Fox chief.

Growth is picking up again, following a slowdown last year.

Radar

Southeast Asia may be a beacon of growth for media...

Brand demand is rising, but desirable inventory is in short supply

Plus

Reset for content economics in China… A tough year for Indian publishers… Marketing breakfast cereal in Asia… and much more