Whiskey Biz is a popular digital content creator and TikTok personality, known for his engaging videos on social media. While his real name is James Robertson, he is recognized by his TikTok handle, @whiskeybiz.
Starting his TikTok account in 2020, he quickly became famous for his racing and off-roading videos in custom-built vehicles. His videos highlight unique off-roading experiences, which are quite appealing to fans of adventure and motorsports.
In addition to his social media success, Whiskey Biz is also an entrepreneur. Due to his growing influence and popularity, fans can’t help but wonder what his net worth is. If you are looking for those details, we have got it sorted in this post.
| Full Name | Whiskey Biz |
| Birth Date | 15th April 1987 |
| Age | 38 |
| Profession | Entrepreneur |
| Country of Origin | USA |
| Parent’s Name | John Biz & Mary Biz |
| Nationality | American |
| Education | Business Management |
| Girlfriend | NA |
| Marital Status | Single |
| Net Worth (as of 2025) | $5 Million |
| Social Media Profile | NA |
| Last Updated Date | July 12, 2025 |
Whiskey Biz was born on 15th April in the year 1987, in Nashville of Tennessee. While being raised, he was always surrounded by the city’s whisky-making traditions accompanied with vibrant music scene. His mother worked at a local distillery, and his father was a musician.
From a young age, Biz developed a taste for whiskey and took inspiration by the rich culture and history that thrived in his hometown. His passion eventually became the foundation of his career as he combined his enthusiasm for whiskey along with the talent of business and entertainment.
Biz attended Vanderbilt University for pursuing a course in Business Administration. While studying, he actively participated in student organizations. He also was heavily inclined towards marketing and digital media, which helped him develop the skills needed to navigate brand and business management.
While there’s not much information available about his family, they indeed played a crucial role in Biz’s life. That’s because he often give credits to his parents for instilling him with high values. During his interviews, he often emphasizes how important his family is in his life and career journey.
Starting his career with small whiskey-tasting events, Whiskey Biz quickly gained popularity. After realising the potential of his social media posts, he made a decision to turn his love for whiskey into a full-fledged business. This led him to launch his whiskey brand, and it turned out to be an instant success due to his creative marketing approach.
Over time, Whiskey Biz expanded its brand to include merchandise and various business ventures. In November 2020, he launched his TikTok account, focusing on racing and off-roading in custom-built vehicles, which attracted motorsports enthusiasts.
One of his standout moments came in November 2020 when he posted a TikTok video dancing to Halsey’s music. His videos often feature his wife, and their daughter, adding a personal touch to his content.
In addition to TikTok, Whiskey Biz also has an active Instagram handle with over 25,500 followers. Not only that, but he also runs a YouTube channel, which was created in 2021. He is the host of the Whiskey Biz Podcast on Spotify, where he invites guests like Chase Matthew, Scott Gallaher, John Weule, and Dirty Prescott Kids (DPK).
Although Whiskey Biz prefers to keep his personal life private, we know that he is married and has two children. He often makes videos with them and shares them on his channels. His wife’s name is Emily, his college sweetheart. The family is currently settled on the outskirts of Nashville.
Keeping his busy career aside, Whiskey Biz considers family time and loves to spend time with them. One thing about Whiskey Biz is that he likes to live a luxurious life. From clothing to cars and whiskey, he enjoys everything high-end.
Whiskey Biz’s current net worth is estimated at around $5 million. He has multiple sources of income including YouTube revenue, business ventures, merchandise sales, and investments. He has worked hard to achieve the fame and success he enjoys today.
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