Long before the term “luxury influencer” came into existence, there have been certain personalities who have been dominating the luxurious fashion arena with their distinctive tastes and introducing the world to the top luxury fashion and trends. One name that was ruling the luxury fashion and lifestyle before the world became aware of this term, and even after it became a niche, is Leonora Smee.
Being surrounded by luxury, Smee was passionate about horse riding and trained with top equestrians and participated in several competitions, travelling around the world. She got exposed to the luxury market, which was her true calling. Her life has been interesting, and we will know more about how she transitioned to an established luxury influencer, success, and net worth.
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Smee was born on 27th August 1995 in Hambledon Valley in the English countryside, outside London. Her father, Roger Smee, was a businessman and former professional footballer, while her mother, Karen, was from the fashion industry and worked for designer brands and had her own boutique. While growing up, she was surrounded by horses and country life, and she was highly influenced by fashion, horses, and sports. Any information regarding her siblings is not available.
For her education, Smee went to St George’s School, Ascot, an independent girls’ school in Berkshire, and the exact years of her passing out are not available. Parallel to her studies, she started taking training from equestrian skills and toured internationally as a showjumper. She is also a classically trained opera singer.
Smee’s career began in 2009, in her mid-teens, with participating in showjumping and competing for British showjumping and moved to international participations. She even became a two-star level and stayed active till May 2019. During these years, she even started appearing in front of the camera and not just as a rider, but as a fashion model and TV presenter.
She even started blogging and vlogging for the equestrian outlet, “Horse & Hound.” She started representing behind-the-scenes at the showjumping venues like St Tropez and Monaco, and she was exposed to the luxury-fashion. She also suffered an accident, which made her give up riding, but she also took this as an opportunity and around 2019-2020, she made her way into the luxury market and started working for Cartier and learning about high-end brand marketing events.
In 2020, her career took a major turn, and she founded “Luxury By Leonora,” and became a content creator, strategist, and luxury brand consultant. During the mid-2020s, she produced high-society and elegant countryside content and posted on Instagram and YouTube. She mostly posted about jewellery, bridal country style, and exclusive clubs. As of now, she continues to operate her brand and post content on her social media handles.
Though Smee had been appearing in front of the camera since 2017, her major recognition came during 2019-2020, when she started working with Cartier and filming content for the brand, capturing high-end events.
Leonora Smee is married to Mark Cosgrove Smith in August, and there is no information about her past affairs. The couple reportedly doesn’t have any children.
It is not confirmed anywhere, but based on a few reports, Leonora Smee’s net worth is about $2 million, which she earned from equestrian work, showjumping, and modelling. The majority of her wealth came from vlogging, hosting high-end events, content creation, influencer work, sponsorship, and her own brand.
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