JoJo Siwa Net Worth 2025: From Dance Moms to Entrepreneurial Powerhouse

Joelle Joanie Siwa, otherwise known as Jojo Siwa, started out as a dancer on the reality TV show Dance Moms, but today, she emerges as a popular media personality, actress, and singer, proving how much of a talent she is.

Known for her big bows, sparkly outfits, and vibrant personality, Jojo has become a household name, especially among younger audiences who love to watch her perform on screen. From dance competitions to acting and singing, she has made herself a brand, gaining millions of fans worldwide.

Despite being just 22, Jojo’s confidence is unmatched and was even counted among the 100 most influential people in the world by Time Magazine in 2020.

Early Life

Jojo Siwa’s birthday is on 19th May 2003, and she was raised in Omaha, Nebraska, by her parents Tom Siwa and Jessalynn Siwa. While her father worked as a chiropractor, her mother was a professional dance instructor and appeared on Dance Moms alongside her daughter, the starting point of Jojo’s career. She also has an older brother, Jayden Siwa.

Jojo was only five years old when she started dancing and learned different styles encouraged by her parents. With her mother’s guidance and support, Jojo participated in various dance competitions and quickly became famous for her unique style and strong stage presence.

Beginning of Career

Jojo Siwa’s career began at a very young age, when she appeared on Dance Moms alongside her mother and continued for two seasons before leaving it. During her time on the show, she gained a lot of popularity because of her colourful outfits, particularly her bows.

After leaving the show, Jojo began building her brand and started a YouTube channel as well. Through her channel JoJo Siwa Vlogs, she shared glimpses of her daily life, dance routines, and music, gaining millions of followers in a short time.

Shot to Fame

Jojo rose to fame when two of her music videos I Can Make U Dance and Boomerang went viral on YouTube, gaining her millions of views in just days. 

Following that, she was offered to go on a tour and sold-out arenas where she performed. The tour consisted of 52 different cities in Canada and the U.S., but was later expanded to cities in Australia and the United Kingdom.

In 2020, Jojo made headlines when she was included in Time magazine’s list of the 100 most influential people in the world and came out as a member of the LGBTQ+ community a year later.

Relationship

Talking about Jojo Siwa’s personal life, she was in a relationship with Mark Bontempo, a TikTok star, in 2020. After coming out in 2021, she was romantically involved with Kylie Prew, her best friend. However, their relationship was a rocky one, breaking up several times before they separated their ways completely. In 2022, Jojo started dating Avery Cyrus, but they broke up too.

Major Source of Income and Net Worth

As of 2025, JoJo Siwa’s net worth is approximately $20 million. She is one of the youngest artists in the industry who has built such a massive fortune even before they turned 25. Besides earning from dancing and singing, she generates a solid income from her merchandise line. In addition, she has millions of followers on her YouTube channel, which adds to her revenue.