Traditional bandages have been around for decades. It was available only in a single, light beige colour, leaving people with no choice, but to choose a bandage that didn’t blend with their natural skin tone.
Realising the lack of bandages for diverse skin tones, Rashid Mahdi and Intisar Bashir established Browndages, a brand that is committed to produce bandages in a wide range of skin tones. The goal is to promote inclusivity in everyday healthcare products.
Established in 2018, Browndages filled the gap by offering bandages in diverse shades. The brand gained widespread recognition after appearing in Shark Tank season 13, where it secured a deal with multiple sharks. To find out more about what happened on the show, give this post a read.
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Founded by a husband-and-wife duo, Browndages specialises in creating bandages for diverse skin shades. The speciality of these bandages is they blend perfectly with various skin tones. From lighter shades like caramel to darker shades like mocha, Browndages offers a wide range of bandages for everyone.
Additionally, the brand has expanded its product line to include children’s bandages, featuring special characters. They also offer first-aid kits, and balms that are designed with inclusivity in mind.
Browndages was established by Rashid Mahdi and Intisar Bashir, a husband-and-wife duo based in Columbus, Ohio. They came up with the idea of creating inclusive bandages for everyone after they noticed the lack of it in the market.
They realised that the available bandages did not match their children’s skin tones. Using their personal experience as motivation, they created a brand that not only addresses the gap but also supports diversity.
With the hope of securing a deal from prominent investors, Rashid and Intisar featured their brand on Shark Tank season 13. During their pitch, they asked for an investment of $75,000 in exchange for 7.5% equity in their company.
To impress the Sharks, the duo highlighted the need for inclusive bandages in today’s time and also showcased their other products. Even though the Sharks liked the pitch, they were sceptical about investing mainly because of the tough competition in the market.
After a lengthy bidding process, the duo secured a deal with three Sharks, including Daymond John, Lori Greiner, and Mark Cuban. They offered $100,000 for 25% equity and $75,000 line of credit.
Like most other brands that appear on Shark Tank, Browndages witnessed a massive rise in sales after the episode aired. It helped the brand sell around $130,000 worth of products in just a few days. The partnership with the Sharks not only provided Browndages with financial support but also helped them grow their business.
As of 2025, Browndages has an estimated net worth of $3 million. With its commitment to inclusivity and quality, it has solidified its position in the market. At present, the brand continues to thrive and serve customers who seek inclusivity in healthcare.
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