BossUp Cosmetics Net Worth 2025 – What is The Current Value of the Brand?

You will come across several beauty brands any time you log in online, but lately BossUp Cosmetics has been hogging the limelight and that also for all the right reasons.

Aaliyah Arnold, the CEO and founder of BossUp Cosmetics, has become a rising star on TikTok because of her brand and has sold over 500,000 units of a single product already.

Her colour-changing lip oil, which adapts to each person’s pH level, has gone viral on TikTok, and that pushed BossUp into the spotlight, making her brand successful. She is not just the founder but handles everything herself, from promotion to packaging, to ensure customers get the best value for their money. If you are eager to learn more about this Houston-based business and how it’s doing now, you will find the details in the post below.

About The Founder

Aaliyah Arnold’s business journey didn’t start with BossUp, as she previously sold slime on Etsy when she was just 11 years old. She left it after hitting 400 sales and set up BossUp Cosmetics at the age of 14.

She spent hours researching how to make lip gloss and launched her brand on Instagram after creating a website, and it took about two months before she made her first sale.

Her products are handmade, and she has levelled up her marketing and business strategies to keep up with the growing demand.

Is The Brand Successful?

BossUp Cosmetic’s turning point arrived when Arnold launched the colour-changing lip oil in 2023 as a part of the Valentine’s Day collection, but realizing the popularity, she started selling it through TikTok Shop, and that made her business explode.

Since TikTok limits how many items a small business can sell each day, Arnold used it to her advantage and told her followers to buy early, or else they would miss out.

One of her TikTok videos, promoting the lip oil, received 9 million views, and today, BossUp is one of the best-selling brands on the platform.

What’s Next For BossUp Cosmetics?

Arnold dreams of seeing BossUp Cosmetics on shelves at Ulta and Sephora, where she visits regularly to study the competition and work on her brand accordingly. She also informed her followers that she is open to investors, but will do it only if it feels right.

Her goal is to build BossUp into a billion-dollar brand and rule the beauty industry while competing with other top brands. Arnold said her inspiration is Selena Gomez, who has turned Rare Beauty into a luxury brand using smart branding strategies, and she aspires to do the same.

The beauty industry is expected to grow to $446 billion globally by 2030, and since lip oils are a fast-growing category, she is confident that it will break into the big league. Arnold offers her products at a price lower than other brands, so more customers are interested in buying them. She sells her lip oils for $12.99, while blushes and glosses range from $9.99 to $10.99, depending on the product type.