Ubisoft has done wonders with a lot of its gaming series, generating millions of dollars in profit every year, but even a company as successful as Ubisoft will have to deal with the unfortunate scenario of its plans not working out. The remake of Prince of Persia: Sands of Time had been branded as a golden opportunity for the comeback of a very popular video game franchise, but the way things are going, PoP fans may soon start asking for the refund of the money they spent to pre-order the game. Ten months after the deadline of the initial release, players are still waiting for Ubisoft to announce the definitive release date for the remake of one of the most popular games released during the sixth generation of gaming.
Prince of Persia is the most popular Arabian-themed game in the world, but it is not the only gaming option players have. Over the years, some players have replaced Prince of Persia with one of the Arabian-themed Assassin’s Creed titles, and some have replaced it with online gaming alternatives such as the Aliya’s Wishes slot game. After all, if you cannot keep your audience entertained and engaged, then you will probably lose that audience to another product or service and reviving a product that has been dormant for almost fifteen years is not an easy job no matter if your business is called Ubisoft, Microsoft or Sony.
When gamers realised that the remake of Prince of Persia: Sands of Time was not among the titles in the E3 2021 gaming showcase, then it became clear that the game’s release was going to be pushed forward to a later date. If the information being communicated is accurate, then the remake of Sands of Time should get released at some point in the first semester of 2022. For that to happen, of course, Ubisoft will need to find solutions to all the technical problems the developers have experienced up to now.
What Does Ubisoft Need to Fix?
Modern games are a lot more complex than the games that were released twenty or thirty years ago. On many occasions, making a AAA title today is as hard as making a Hollywood movie. If things do not go according to plan, then a business may find itself having to apologise to its customers just like Ubisoft did. As upsetting as this might be to a paying customer, it is still better than getting a game that is full of bugs, or a game that crashes every twenty minutes. The Cyberpunk experience was a good lesson for all gaming developers and no business executive in the gaming industry will want to see the company they represent becoming the next CD Project.
Ubisoft is not the first gaming company to delay the release of a game. There are dozens of examples of big studios postponing the release dates of their products both because of technical problems as well as because they did not have enough time to develop the game. The development of the remake of Final Fantasy 7 took forever, and Square Enix had to find excuses and ways to apologise to its customers over and over again until the game was released. The more demanding the gaming audience becomes, the harder it will be for gaming studios to deliver top-level games on time, and this means that there is a probability that more studios will have similar problems to those Ubisoft has been dealing with over the course of the last few months.