WPP Buys Into China In-Game Advertising Firm

WPP announces that it has acquired a minority stake  of 12.82% of the issued share capital of IGA Limited, the Cayman Island  parent company of InGame Ad Interactive Technology Limited in China. 

WPP holds 55% of Series A Preferred Stock of IGA Limited. Revolution  Ventures holds the remaining 45% of the Series A Preferred Stock, with  founder shareholders holding the remaining common stock in the company. 

InGame Ad, based in Shanghai, is a leading independent dynamic  in-game advertising network in China providing consumer reach through a  portfolio of premium quality online games, including mobile games. 

This investment continues WPP's strategy of developing its networks  in important markets and sectors and demonstrates its commitment to  developing its business in China.