SPH Readies Launch Of Revamped Berita Harian
Singapore – Readers of Berita Harian, the Malay-language newspaper published by Singapore Press Holdings, can expect a fresh new look and improved content when the revamped paper hits the streets on Saturday (May 18).
As the only Malay newspaper in Singapore, Berita Harian, along with its Sunday edition, Berita Minggu, is the voice of the Malay community. It is recognised for its quality journalism in covering a comprehensive range of issues affecting the community.
Its new look is clean and fresh, with a modern twist to stay dynamic and relevant to both its readers and advertisers. The paper will have an attractive and eye-catching front page, with newly-designed mastheads for both Berita Harian and Berita Minggu.
Going beyond its physical revamp, the publication has also made improvements to its content.
Berita Harian and Berita Minggu will place more emphasis on news that affects the lives of Singapore Malays and also developments of interest to the community. This includes its coverage of both local and foreign news as well as news on the economy and finance.
Its new Opinion segment will carry views from a pool of senior writers as well as guest writers. The Sports section will put the spotlight on local sports, including sports personalities and local sports issues, while its Lifestyle pages will showcase daily themes ranging from Technology, and Health & Wellness to the Arts and Heritage.
Berita Harian is also stepping up its presence on web and mobile platforms. Its online website, cyBerita, will be undergoing a revamp to improve interactive multimedia elements, while the Berita Harian mobile app on iPhone, iPad, Android and HTML 5 will be launched later this year.
Mr Saat Abdul Rahman, Editor of Berita Harian, said: “This revamp has gone beyond just a new look for both papers. We have also improved our content to appeal to all segments of the Malay community, including the youths. We have gathered valuable feedback from our readers and advertisers, and have tried to incorporate as much of their inputs as possible. Of course, this revamp is an ongoing process and we will continue to improve Berita Harian and Berita Minggu as we go along.”
Mr Patrick Daniel, Editor-in-Chief of English and Malay Newspapers, added: "I'm proud of this revamp of Berita Harian and Berita Minggu. It is proof of the depth of talent in the Berita Harian team. With their digital offerings later this year,, I have every confidence that Berita Harian will continue to enjoy strong support from the community for a long time to come."
To celebrate the new launch, Berita Harian has planned several reader promotional activities over the coming weekend as listed below. The Berita Harian team will be present at all three locations to interact with readers and give out goodie bags.
Saturday 18 May - Special Berita Harian Redemption
(i) BUZZ Pod (Blk 19 Marsiling Lane #01-299)
(ii) Fausal Store (Geylang Serai Market & Food Centre)
400 exclusive Berita Harian/Berita Minggu goodie bags (worth $50) up for redemption at each location with every purchase of a copy of Bertia Harian. Limited to one goodie bag per reader. Redemption starts at 9am.
Sunday 19 May - Special Berita Minggu Giveaway
(i) SKI 360 [East Coast Park (Carpark E1, nearest car park)]
200 exclusive Berita Harian/Berita Minggu goodie bags (worth $50) up for redemption, plus free copies of Berita Minggu to be given away. Giveaway starts at 10am.
Source: Singapore Press Holdings