Garuda Hands Spark Comms Global Media
Indonesia’s flag carrier appoints media agency partner for advertising duties
Jakarta – PT. Garuda Indonesia (Persero) Tbk., Indonesia's flag carrier, has appointed media communications agency, Spark Communications, part of Starcom MediaVest Group (SMG), as its advertising and media agency partner for its global media planning and buying duties.
The appointment follows a comprehensive review of Garuda Indonesia’s advertising partners which was initiated in 2012. As agency-of-record (AOR), Spark Communications will now take on all media planning and buying duties for offline and online for all international markets for the national carrier.
As part of the airlines’ "Quantum Leap" program which will strengthen Garuda Indonesia’s image as a Global Brand and a Global Player in the global aviation industry, Sparks Communications will aim to help Garuda Indonesia meets its goal, and to further boost the national carrier’s brand and business objectives through its marketing communications activities.
On appointing Spark Communications, Amelia Nasution, VP, Marketing, of Garuda Indonesia, said: “We are delighted to have selected Spark Communications as our media agency partner. The management and team at Spark Communications have demonstrated that they understood our airlines’ vision and goal to be a leading international airlines brand and player, and have the right team and strategies to complement our marketing communications objectives. We are looking forward to a long and successful partnership with Spark Communications ahead.”
On partnering Garuda Indonesia, Ravi Bhaya, Technical Advisor of SMG Indonesia added: “We are humbled and proud to have been appointed as Garuda Indonesia’s global media AOR partner, more so, since Garuda Indonesia is a brand that represents Indonesia to the rest of the world. As Indonesia’s flagship carrier, the airline has aggressive growth plans in the incredibly competitive domestic and international markets.
Here at Spark Communications, we are raring to go and are more than up to the challenge of helping Garuda Indonesia to meet its Quantum Leap vision. Backed by Spark Communications’ extended network, we believe we have the right team, best-in-class apps and communication strategies, built around Experience Planning and our Human Experience vision, to boost Garuda Indonesia’s presence on the world stage.”
Source: Starcom Mediavest Group