OMD Expands Ops Into Tasmania

Sydney - Media communications specialist OMD, today announce that they have expanded their Australian footprint by entering into a partnership with Clemenger Tasmania to create their local operation, OMD Tasmania.

A multi-award winning organisation that took home 2 Cannes Media Lions and the MFA Grand Prix in 2012; OMD Australia is currently the second largest billing agency in the country¹ with nearly 400 staff nationwide.

Matt Fishburn is OMD Tasmania’s newly appointed Business Director. Matt; previously Business Development & Innovation Director for Clemenger Tasmania, will now be the face of OMD locally. Matt has worked with Clemenger Tasmania for the last five years and is perfectly placed to drive a strong collaborative partnership with Clemenger and transition the new business smoothly.

He commented: “I’m passionate about this state. The opportunity exists for OMD to truly help local businesses punch above their weight domestically, nationally, and internationally. That’s why I’ve accepted the role.”

The OMD Tasmania operation is backed by the full strength, expertise and experience of OMD Australia, including a world-class trading floor, access to capabilities across the full digital spectrum and a social/experiential product that is utilised by some of Australia’s largest brands.

Matt continues: “There will be significant value for Tasmanian companies, who will be able to take advantage of OMD’s buying power and expertise, all the while keeping the media spend within the State.”

The new OMD Tasmania office will be located within the Clemenger Tasmania Office at 210 Collins Street, Hobart and effective Monday 21st January 2013.

¹ RECMA Global Billings Rankings 2011 – July 2012

Source: OMD