History Channel Lands StanChart Sponsorship
(Singapore)- MANKIND: THE STORY OF ALL OF US, the biggest TV event of the year, has secured Standard Chartered Bank as its regional Presenting Sponsor in Southeast Asia. The 6-part series premiered on Wednesday, 14 November at 9pm on HISTORY™, in what was a global premiere on HISTORY channels around the world.
The epic series,which took two years in the making, has acclaimed actor and Oscar nominee, Josh Brolin, as the narrator for the English language version. Datuk Jalaludin Hassan, a Malaysian actor and host of the Malaysian version of ‘Who Wants To Be a Millionaire?’, narrates the Malay language version.
The network has embarked on an aggressive advertising and promotional campaign across a variety of media of which Standard Chartered Bank will be a part of.
Mr Charles Less, Head of Advertising Sales at AETN All Asia Networks said, “We are excited to have Standard Chartered Bank present this series with us. Mankind is not just a simple documentary. It is a major event with the production values of a Hollywood blockbuster. Mankind is the biggest thing we will air this year and it will deliver the audience Standard Chartered Bank is looking to capture.”
Claire Fedder, Group Head of Brand at Standard Chartered Bank said, “As a leader in developing sustainable financial products and solutions in Asia, Africa and the Middle East, Standard Chartered Bank is delighted to partner with HISTORY™ for Mankind, one of the most anticipated series of the year. Our brand promise of being Here for good is a demonstration of how we have supported the communities in which we operate for over 150 years. Mankind provides a relevant and compelling educational platform illustrating how all humans, from the first civilisations to today are linked.”
MANKIND will be the first television series in a generation to look at the history of the human race through the ages, but in a way that will be highly ambitious with the scale of its cinematic vision. Jaw-dropping CGI technology and dramatic reconstructions of the most critical events in human history brought to life, as never seen before, will leave viewers spellbound to the compelling story of our race.
Further, by integrating the different sciences, MANKIND will set the standard for “Big History” and how it will be experienced. Through geology, astronomy, meteorology, and physics, the series delves into the forces of nature, exploring human's ability to harness these immense natural powers through engineering, science and innovation to assure their survival. Remarkably, Mankind’s path is guided by events that stretch back, not hundreds, but thousands, even millions of years.