Redgate Media Announces Out-Of-Home Media Acq.

HONG KONG - Redgate Media Inc. (“Redgate”), a leading integrated media, entertainment, and advertising company in Greater China, has announced that it has agreed to acquire MediaShell.

MediaShell is a leading out-of-home advertising company that specializes in poster networks in office buildings, shopping malls, and residential buildings. The company covers over 500 locations each in Beijing, Shanghai, and Shenzen, with an additional 1,200 locations in Guangzhou, giving it a solid reach to China’s most affluent demographics, both at home and in the workplace.

“MediaShell is a real innovator in the out-of-home segment, and we are looking forward to adding their solid coastal city coverage to our Redgate Outdoor platform” said Peter Brack, Chairman & CEO of Redgate. “Advertisers have embraced the idea of out-of-home advertising in China, and we’re looking forward to enhancing our offering through MediaShell’s broad network,” added Mr. Brack.