Craig Law-Smith Joins Amobee

SINGAPORE – Amobee, the company defining mobile advertising, today announces the appointment of Craig Law-Smith as Strategy and Business Development Director of the Asia Pacific. Headquartered in Amobee’s APAC headquarters in Singapore, Law-Smith will be responsible for bringing Amobee’s cutting-edge expertise and mobile advertising technology to Asia’s largest brands, publishers and operators across the APAC region.

Law-Smith brings more than 20 years of international experience in digital marketing, search engine optimization and social media services to the Amobee team. Prior to Amobee, he was the Chief Education Evangelist for the Mobile Marketing Association and Co-Founder of en-gage.inc, a marketing consulting company. Law-Smith has a proven ability to strengthen and drive growth for mobile, digital and social business globally, particularly at Samsung Electronics, where he was responsible for marketing Samsung’s full range of consumer products. Before Samsung, Law-Smith was the APAC Marketing Director for Microsoft, where he effectively established the department and led the marketing efforts for MSN, Messenger, Hotmail, Mobile and Bing.

“Amobee is enabling businesses to fully capture their share of the lucrative mobile advertising market” said Grant Watts, Amobee Managing Director of Asia Pacific. “Craig is a true all-rounder and his deep industry expertise, wide-ranging knowledge in both digital and multi-channel marketing and a real passion for this space, greatly enhances our Asia Pacific presence.

“The immense mobile advertising growth potential of the APAC region is undeniable,” said Law-Smith. “I have been looking forward to working with a company like Amobee to bring leading-edge mobile advertising technology to publishers, advertisers and operators in the sophisticated APAC mobile market.”