Hearst To Launch Esquire In Malaysia

NEW YORK — Hearst Magazines International today announced plans to launch Esquire in Malaysia in April 2011, the 22nd international edition of the leading men’s lifestyle magazine and its seventh Asian edition. Esquire Malaysia will be published in partnership with Mongoose Publishing. The announcement was made by Duncan Edwards, president and CEO, Hearst Magazines International.

Esquire Malaysia will have an initial print run of 30,000 copies, a minimum of 164 pages and a cover price of RM12. Esquire’s newest edition will continue the flagship’s tradition of catering to “man at his best” and feature the magazine’s customary authoritative conversation on a wide range of topics including fashion, gadgets, travel, politics and the arts.

“Esquire’s sophisticated and stylish approach to covering the subjects and stories that young men care most about translates incredibly well around the world,” Edwards said. “We’re confident that its mix of strong storytelling, award-winning reporting, humor and panache will make it a big success in Malaysia, as it has in other countries.”

Esquire’s flagship U.S. edition is the most-honored monthly magazine in the country, with a total of 14 National Magazine Awards in the past 13 years, including the 2010 award for “Profile Writing.” Over the past several years, the magazine has rapidly expanded internationally, including editions in the Middle East, Spain and Romania.

Sam Coleman has been appointed editor-in-chief of Esquire Malaysia. “Esquire is one of the best men’s fashion publications in the world and the magazine’s investigative journalism and photographic concepts are truly best-in-class,” Coleman said. “This is an amazing opportunity to bring all the magazine has to offer into this market and redefine what young men in Malaysia can and should expect from their lifestyle publications.”