Komli Expands ViziSense To Australia

Sydney, Australia: Komli Media, Asia Pacific’s leading digital media network, announced the appointment of Andrew James Reid as Managing Director of ViziSense Australia. Launched in 2008, ViziSense is Asia Pacific’s only live hybrid online audience and ad measurement platform. It is the leading audience measurement platform in India.

Andrew’s appointment comes as Komli has plans to expand aggressively across Australia and the Asia Pacific region. The company recently secured additional funding of USD $6 million from its existing investors and acquired Australia’s leading site representation firm, PostClick.

Amar Goel, Founder & Chief Executive Officer, Komli Media said, “Andrew’s solid experience in the field of research and his passion for building a credible audience measurement business makes him a fitting candidate to lead ViziSense’s efforts in Australia. He will be based out of Sydney and will significantly contribute to our goal to become the leading audience and ad measurement platform across Asia Pacific.”

Prior to joining Komli Media, Andrew was Managing Director, Peer Group Media, which is Australia’s leading entertainment marketing group, with interests in media, publishing, broadcast, research and consumer insights. Andrew has had a long association with AC Nielsen Ratings through which he gained significant experience in analytics of digital and traditional media in the Australian market. He was the Managing Director and the public face of Nielsen//NetRatings from 2004 to 2007. He was responsible for managing the Australian operations at Nielsen//NetRatings group and helped make it the third-largest market for Nielsen, behind the US and Japan.

“I am excited about this new role and look forward to building a strong team which will help us deliver solutions that will address the issues faced by the fast-changing and dynamic digital industry and deliver to local needs that will help grow the share of the digital advertising pie,”, said Andrew Reid, MD, ViziSense.

With plans to soon launch in the Australian market, ViziSense tracks, analyzes and reports valuable insights across the digital landscape in India. Launched almost 2 years ago, the ViziSense methodology involves collation & triangulation of online browsing behaviour from a 90,000 India panel and cookie-level data from hundreds of publisher tags, using the hybrid approach. ViziSense offers the following products:

• SiteStats: Detailed panel-based insights into key demographic & traffic statistics for any website
• AccuTags: Tag-based analytics tool for publishers
• MediaMix: Online media planning tool to identify the optimal media mix
• AdView: Online ad monitoring and spend benchmarking tool

The ViziSense team has been working closely with advertisers, agencies, publishers as well as industry bodies in Australia to ensure its products meet the growing needs of the Australian market.