Ford Inks Sponsorship Deal With Metan In China

Beijing -- Metan Development Group (Metan) has inked an exclusive deal with Changan Ford for the title sponsorship of Hello! Hollywood, the hit weekly entertainment news series tailored to Chinese audiences, the announcement was made today by Larry Namer, President & CEO, Metan.

The New Ford Fiesta has signed on a title sponsor of Hello! Hollywood, presenting five music countdown videos in each episode. The sponsorship, that will run during throughout third quarter 2010, will also extend to Metan’s online video portal partners, as part of Hello! Hollywood’s digital program. Changan Ford and the New Ford Fiesta brands will also be integrated throughout each episode.

“Hello! Hollywood represents the perfect platform for the New Ford Fiesta to reach its target audience - the young, active Chinese consumer who desires to stand out in the crowd,” said Mellisa Gillies, Vice President, Sales & Marketing, Metan. “We’re delighted to partner with Changan Ford on what marks the series’ latest global brand sponsorship, joining recent partners Colgate and Philips.”

Mike Nash, Director in Charge, FORD Business, JWT commented, “It is a great opportunity to partner with such a strong and well known program as Hello! Hollywood. We see a strong relationship between both brands and with the DNA of the Fiesta brand being bold and stylish -- it was a natural fit.” 

Hosted by top radio personality Andy Dong, Hello! Hollywood reports on the latest in celebrity and lifestyle news, covering glamorous red carpet events and award shows and offering up special insider tours of Hollywood’s new hotspots. The series spotlights the latest nightclubs, hotels, restaurants and shops, uncovers the hottest music and fashion trends, and reports daily fun facts, direct from Hollywood.

Since its launch in summer 2009, the series is now available on over 40 television stations reaching 250 million households throughout China. Further, Metan launched the series’ premier content on 10 of China’s top online portals in January 2010, adding 390 million Chinese netizens to its program reach.   The series also airs to Chinese-speaking audiences on multicultural channels around the globe.