Beximco, NDTV Tie Up For Bangladesh News Channel
New Delhi: NDTV Worldwide and Beximco Group, the largest private sector industrial conglomerate in Bangladesh which also manages the leading publication, The Independent, have come together to launch a 24 hour news and current affairs channel in Bangladesh, Independent Television. This partnership between the two leading corporates will offer news in a refreshing and thought-provoking manner to its discerning Bangladeshi viewers. Beximco Group through its media subsidiary, Independent Television Ltd, plans to launch the channel by early September 2010.
“As a yet another attempt to contribute towards Bangladesh’s development, Beximco Group has planned to expand its presence in the media sector, by launching Independent Television. We aim to make Independent TV a leading news and current affairs channel in the country and would follow the highest ethical values to ensure that we achieve this objective. NDTV, with its credibility as a leading media house, extensive knowledge of the Indian and international news markets coupled with an experienced broadcast team, is the ideal partner for the launch of our channel. Together, we now look forward to establishing a viewer focused channel that will transform the Bangladesh media industry”, added Salman F Rahman, Deputy Chairman, Beximco Group.
Commenting on the alliance, Dr. Prannoy Roy, Chairman, NDTV Limited said, “We are delighted to tie up with the Beximco Group in their expansion plans to become a leading media group in Bangladesh. We are confident that Independent Television will set the standards in the Bangladeshi media sector for the times to come”.
“The new channel would bring programming, analysis and viewing experience that has never been seen before in the country. We believe that our tie-up with a leading organisation such as NDTV Worldwide would ensure that we make a mark in the television industry”, stated Shayan F Rahman, Director, Beximco Group.
“We would bring the best practices in news-gathering, world-class broadcast operations and technologies for the launch of Independent Television in our partnership with the Beximco Group. Beximco Group’s vision and our planning, execution and management abilities is set to establish new benchmarks in the Bangladesh media industry”, commented Shyatto Raha, Chief Executive Officer, NDTV Worldwide.
The alliance between Beximco and NDTV extends beyond channel planning and execution. It would also entail NDTV assisting the Beximco Group with the overall operational and business management of the channel.