Disney Rebrands Jetix/Toon As Disney XD

Walt Disney Television International India will rebrand its Jetix/Toon Disney platform to  Disney XD, a boy-focused, girl inclusive entertainment brand for kids age 6-14 on  children’s day November 14, 2009 at 12 noon.   Disney XD content is marked by themes of adventure, accomplishment, gaming, music and sports.

Disney XD premieres with Disney's hit comedy series "Phineas and Ferb," the #1 animated series among Tweens 9-14 for 2008, and "Aaron Stone", an original adventure series about a champion video game player who, in a popular game called Hero Rising, uses a crime-fighting avatar named Aaron Stone – at least until the game's billionaire creator asks him to become the real-life Aaron Stone.

Also debuting in November is the immersive online destination, Disney XD.in, an exciting new entertainment choice with regularly updated, interactive games, brand new cyber zone with exciting videos, information and downloadable content about all the Disney XD channel shows.

Natasha Malhotra, Vice President and General Manager, Walt Disney Television International India, said, "Today’s tweens place incredibly high standards on their entertainment choices. Disney XD will continue the successes of Jetix by taking boy-focused, girl-inclusive entertainment to the next level. Disney XD will feature characters and stories in a wide range of formats – animation, live action, movies and sports -- focusing on the core value of accomplishment, in line with the aspirations of tweens today."

She continued, "Creating meaningful experiences for all Disney consumers across multiple platforms is a Disney hallmark. We focus on creating world-class, award-winning experiences by connecting stories to communities of kids and tweens online.", "Disney XD.in is a unique opportunity for us to not only provide additional content to our existing Jetix fans, but also attract a whole new audience through its fun, interactive and boys focused, girl inclusive content."