Indian Web Rankings By Category

(Mumbai, India) - ViziSense (www.vizisense.com), India’s leading online audience measurement and analytics platform, today released its monthly web rankings of the Top 5 Sites by Category. These top sites have been ranked across 18 popular categories including Auto, Email, Social Networking, Job Search, etc. These rankings are for sites with the highest unique users within that category, as per ViziSense data for the month of June.

The Top 5 Sites by Category, which will be released monthly, provides a macro view of traffic and popularity metrics across key categories with insights into the top performing online properties, audience reach and usage, audience duplication within the category, etc.

The categories include Web Portals, Job Search, Search, Social Networking, Photo & Video Sharing, Email, Education, Matrimony, Real Estate, Travel Ecommerce, Ecommerce, Banking, B2C Classifieds, B2B Classifieds, Automobiles, Entertainment, Music and Sports. To view the top Internet properties in these popular categories please visit www.vizisense.com/dashboard.

ViziSense Insights

Social Networking and Photo & Video Sharing sites still reign the popularity charts, since over 50% of the Indian Internet audience find themselves hooked on to these sites. Interestingly, Orkut’s audience is almost 2.5 times the size of its nearest competitor in the Social Networking category. Photo & Video Sharing continues to display strong engagement activity with an audience reach of 37% and YouTube ranks highest within this category.

Gmail catching up with Yahoo! Mail
Although Yahoo! Mail leads the email category in India with 18.3 Million users, Gmail is a close second at 17.2 Million unique users. This will be an interesting trend to follow in the coming months to see if Gmail will upstage Yahoo Mail at some point.

New car launches have significantly increased traffic on Original Equipment Manufacturer (OEM) sites vs. third party automobile sites
In the last few months, with the spate of new cars being launched in India one would expect auto communities and enthusiasts to be abuzz with discussion. Surprisingly, unique visitors to OEM sites of Honda and Tata Motors find themselves ranked 2nd and 3rd on the most popular automobile sites. This indicates that Indians are following global online trends of checking out new cars increasingly on OEM sites rather than showroom visits.