Demands For A Better Media Plan
An agency alliance highlights the changing needs of local advertisers in China.
An agency alliance highlights the changing needs of local advertisers in China.
New cable and satellite channels are chasing a fresh medium for advertising.
Online pioneer is moving away from its origins.
Ad growth is higher than average in many inland provinces.
Inflation in key sport rights act as a catalyst for change.
Economic fundamentals are firming up across the region.
Media owners need to adapt, as brands start to deploy more rapid-response campaigns.
New free-to-air digital channels have got off to a strong start.
Global COO Mark Hollinger wants to remove the male skew in Discovery’s global audience.
Freebie included in latest Pax suggests possible future for media research.
The evolving economics of media and sport
Plus
A different way to pay agencies... New lines of competition in the Philippines... Publishers revalue content... and much more