The Asia Media Journal
February 5, 2012
Trends

Brands Reach Out To First-Time Buyers

In 20 years, a billion more Asians will join the middle class.

December 12, 2011 | Read more »

Growth And Disruption In North Asia

A welcome lift for ad sales in Korea and Japan.

December 12, 2011 | Read more »

Sing Tao Comes Out Fighting

Eyes expansion, as newspaper competition intensifies in Hong Kong.

November 18, 2011 | Read more »

Computing Firepower Takes On Media Inflation

Brands seek smarter marketing through heavy-duty software and analytics.

October 31, 2011 | Read more »

Some Signs Of Growth In Uncertain Q4

Rallies in Japan and Korea will help buoy Asian adspend next year.

October 31, 2011 | Read more »

Inflation Nips Ad Growth In China

Stable topline growth masks cautious outlook from some major spenders.

August 11, 2011 | Read more »

4.3% Asian Ad Growth In 2011

MPA analysts downgrade forecasts amidst lower global growth.

August 9, 2011 | Read more »

Procurement Turns Its Attention To Asia

In-house buyers clash with media agencies.

March 30, 2011 | Read more »

TV Loses Share Of Ad Market In China

Ad spend measures from CTR show brands diversifying their media plans.

March 30, 2011 | Read more »

Sentiment Strong, Despite Headwinds

Ad demand remains robust, even as oil and food prices rise.

March 30, 2011 | Read more »

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Magazine

Q4 2011

New Consumer Generation

The rise of a new middle class heralds a massive shift in consumer purchasing power

Plus

A second chance for newspapers… FMCG back on top in India… Indonesia’s tiger stocks… and much more

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