MNC Brands Play China Catch-Up
International advertisers are ramping up spend, just to keep up.
July 31, 2010 | 3:40 PM
International advertisers are ramping up spend, just to keep up.
After a long downturn, TV is a big part of an adspend recovery.
Mounting competitive and capital intensity will test industry fundamentals.
Investment in content and technology will distinguish the region’s media leaders.
Franchised and niche titles are taking the lead, as magazines bloom in Indonesia.
An agency alliance highlights the changing needs of local advertisers in China.
New cable and satellite channels are chasing a fresh medium for advertising.
Online pioneer is moving away from its origins.
Ad growth is higher than average in many inland provinces.
Inflation in key sport rights act as a catalyst for change.
When people watch internet video on TV, Google wants to be there
Plus
Disney's bigger goal... Mark Zuckerberg on marketing... Media stocks take a beating... and much more
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