Time To Play
Surging revenue from online multi-player games is proving irresistible to media majors.
Surging revenue from online multi-player games is proving irresistible to media majors.
How media owners make their money in Asia is set to shift significantly.
Asian advertising will climb by 5% in 2009, making next year the lowest year of growth since 2003.
Eyes two separate sources of digital revenue with sales team rejig.
Promise of an economic thaw brings hope new sales techniques will start to bear fruit.
Euphoria that greeted brand involvement in TV shows makes way for a more measured view.
There were more than 17 million mobile TV users in Asia at the end of 2007, but operators of mobile TV services are still struggling.
In spite of a few downgrades, a new survey pegs ad spend growth at 8% in Asia.
Asia’s pay-TV industry is set to change dramatically over the next few years as regional broadcasters roll out scores of new offerings.
A year end survey from MPA indicates that the media economies of China and India will continue to power ahead.
Japan’s much anticipated ad recovery has been delayed to 2008.
Nokia moves to secure first-mover advantage against Google; hunkers down for a long campaign.
The ongoing evolution of handheld devices as an advertising medium took a small but significant step forward with the launch of a new service in Japan.
The US sub prime market crisis is unlikely to have any significant impact on Asia.
By opening up its website to non-paying readers the Financial Times delivered a boost to its stock of online advertising space.
Ad revenues could grow by 6.5% in Asia this year and top 7% in 2008, according to a new survey from Media Partners Asia.
Publicis was the leading advertising network in August with US$425 mil. worth of new business wins.
The Upper House Elections has revived fortunes for Japan's major television broadcasters.
Baidu continues to maintain its lead in the China search market while Google is posting stronger growth at the expense of smaller players.
Advertising expenditure in Thailand grew by 4.2% year-on-year in August but year-to-date spending levels were up less than 1%.
Omicom's BBDO leads the global ad agency rankings for the end of July while Havas-owned MPG is the top media agency.
Media Partners Asia predicts that advertising in Asia will grow by 6.2% in 2007 and 7.8% in 2008.
TV in Indonesia is undergoing big change with a new ratings leader, potential M&A and the completion of a US$412 mil. IPO.
Carat released 2006-2007 advertising expenditure rates and a 2008 prediction that shows Asia Pacific boosted by Olympics and tech growth.
While TV will always be our darling, digital agencies are set to change branding models in order to achieve maximum return on investment.
The stock market corrected, but how will it impact Asia's advertising business?
With a small Internet population, the easiest entry point for a brand is through the TV.
Journalists and analysts worry that Thailand may become an incredible shrinking democratic economy as its press freedoms wither away.
An AMJ survey shows that the Asia Pacific industry is confident it need not worry about the American economy.
Sponsorship of soap operas and product placements could change the course of TV's future.
Almost three years ago, online consumption was expanding in China.
According to a Q1 2006 MPA survey, the attractiveness of the China outdoor media market is reaching new heights.
Major agencies still see potential in a diminishing regional market, with WPP and Publicis offering evidence for rebound.
Hong Kong advertisers plan on growing, not trimming, in the months to come.
Expectations for digital rise on the back of technology development, but it may not be all fantasy.
Global online gaming is gradually reshaping the world's entertainment landscape.
A look at the media trends that are shaping Asia since 2000.
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TV companies take a shine to the lucrative world of online gaming
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