Time To Play
Surging revenue from online multi-player games is proving irresistible to media majors.
The Asia Media Journal
October 7, 2008 | 6:41 AM
New Business Models Beckon
How media owners make their money in Asia is set to shift significantly.
Growth But Not As We Know It
Asian advertising will climb by 5% in 2009, making next year the lowest year of growth since 2003.
ESPN Star Sports Evens Up Sales Targets For Digital
Eyes two separate sources of digital revenue with sales team rejig.
Escape From Taiwan’s Commodity Trap
Promise of an economic thaw brings hope new sales techniques will start to bear fruit.
Marketers Scale Back On Product Placement
Euphoria that greeted brand involvement in TV shows makes way for a more measured view.
Mobile TV Tops 17 mil. Users
There were more than 17 million mobile TV users in Asia at the end of 2007, but operators of mobile TV services are still struggling.
8% APAC Ad Growth Expected In 08
In spite of a few downgrades, a new survey pegs ad spend growth at 8% in Asia.
Pay-TV's Channel Bonanza
Asia’s pay-TV industry is set to change dramatically over the next few years as regional broadcasters roll out scores of new offerings.
Chindia Fuels Ad Spend Growth
A year end survey from MPA indicates that the media economies of China and India will continue to power ahead.
Japan Malaise
Japan’s much anticipated ad recovery has been delayed to 2008.
Battle Commences for a Mobile Market in its Infancy
Nokia moves to secure first-mover advantage against Google; hunkers down for a long campaign.
Japan's Mobile Marketing First
The ongoing evolution of handheld devices as an advertising medium took a small but significant step forward with the launch of a new service in Japan.
Crisis? What Crisis?
The US sub prime market crisis is unlikely to have any significant impact on Asia.
Free Access Boosts Ad Inventory For FT.com
By opening up its website to non-paying readers the Financial Times delivered a boost to its stock of online advertising space.
Ad Growth At 6-7% in 2007/8
Ad revenues could grow by 6.5% in Asia this year and top 7% in 2008, according to a new survey from Media Partners Asia.
Publicis Wins in August
Publicis was the leading advertising network in August with US$425 mil. worth of new business wins.
Elections Boost Spot Ads in Japan
The Upper House Elections has revived fortunes for Japan's major television broadcasters.
Baidu #1 but Google Gains
Baidu continues to maintain its lead in the China search market while Google is posting stronger growth at the expense of smaller players.
Thai Ad Spend Up 4.2%
Advertising expenditure in Thailand grew by 4.2% year-on-year in August but year-to-date spending levels were up less than 1%.
BBDO, MPG Lead Rankings
Omicom's BBDO leads the global ad agency rankings for the end of July while Havas-owned MPG is the top media agency.
MPA Forecasts 7.8% Ad Growth In 2008
Media Partners Asia predicts that advertising in Asia will grow by 6.2% in 2007 and 7.8% in 2008.
New Moves in Indo TV
TV in Indonesia is undergoing big change with a new ratings leader, potential M&A and the completion of a US$412 mil. IPO.
Carat Predicts 9.3% Growth for Asia in 2008
Carat released 2006-2007 advertising expenditure rates and a 2008 prediction that shows Asia Pacific boosted by Olympics and tech growth.
Digital Projections: Creeping Towards Interaction
While TV will always be our darling, digital agencies are set to change branding models in order to achieve maximum return on investment.
After The Corrections
The stock market corrected, but how will it impact Asia's advertising business?
Branded Entertainment Boosts India TV
With a small Internet population, the easiest entry point for a brand is through the TV.
TITV for Tat
Journalists and analysts worry that Thailand may become an incredible shrinking democratic economy as its press freedoms wither away.
Feeding the Olympian Frenzy
An AMJ survey shows that the Asia Pacific industry is confident it need not worry about the American economy.
Brought to You By...
Sponsorship of soap operas and product placements could change the course of TV's future.
Working Out the Digital Equation
Almost three years ago, online consumption was expanding in China.
Outdoor at the Forefront
According to a Q1 2006 MPA survey, the attractiveness of the China outdoor media market is reaching new heights.
Staying Positive in a Lukewarm Market
Major agencies still see potential in a diminishing regional market, with WPP and Publicis offering evidence for rebound.
HKAA Raises Sails for Heavy Winds
Hong Kong advertisers plan on growing, not trimming, in the months to come.
Newspapers Face Digital Wave
Expectations for digital rise on the back of technology development, but it may not be all fantasy.
Asia Game
Global online gaming is gradually reshaping the world's entertainment landscape.
The Best Prospects Since 2000
A look at the media trends that are shaping Asia since 2000.
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Q3 2008
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