Trends

Demands For A Better Media Plan

An agency alliance highlights the changing needs of local advertisers in China.

Thailand's TV Renaissance

New cable and satellite channels are chasing a fresh medium for advertising.

Online pioneer is moving away from its origins.

Ad growth is higher than average in many inland provinces.

Inflation in key sport rights act as a catalyst for change.

Economic fundamentals are firming up across the region.

Media owners need to adapt, as brands start to deploy more rapid-response campaigns.

New free-to-air digital channels have got off to a strong start.

Global COO Mark Hollinger wants to remove the male skew in Discovery’s global audience.

Freebie included in latest Pax suggests possible future for media research.

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The evolving economics of media and sport

Plus

A different way to pay agencies... New lines of competition in the Philippines... Publishers revalue content... and much more