Brands Reach Out To First-Time Buyers
In 20 years, a billion more Asians will join the middle class.
February 5, 2012
In 20 years, a billion more Asians will join the middle class.
A welcome lift for ad sales in Korea and Japan.
Eyes expansion, as newspaper competition intensifies in Hong Kong.
Brands seek smarter marketing through heavy-duty software and analytics.
Rallies in Japan and Korea will help buoy Asian adspend next year.
Stable topline growth masks cautious outlook from some major spenders.
MPA analysts downgrade forecasts amidst lower global growth.
In-house buyers clash with media agencies.
Ad spend measures from CTR show brands diversifying their media plans.
Ad demand remains robust, even as oil and food prices rise.
The rise of a new middle class heralds a massive shift in consumer purchasing power
Plus
A second chance for newspapers… FMCG back on top in India… Indonesia’s tiger stocks… and much more
© 2012 Media Partners Asia, Ltd. All rights reserved.
About Media Partners Asia |
Terms and Conditions |
Contact Us