News Heads For A Shake-Out In India
Despite benefiting from India’s media boom, the future for news brands is far from secure.
The Asia Media Journal
October 16, 2008 | 9:37 AM
Insight
The Intensity Of Asian Ambition
Focus and persistence are the building blocks of regional expansion.
Fresh Content Pays Off For Colors
Keeping fickle under-25s tuned in remains key after successful launch.
The Big Picture For Mobile TV
There’s more to mobile TV than TV on the go.
The Trouble With Integrated Sales
The idea has always looked better on paper.
The Steady Rise of 9X
Slowly but surely 9X is staking its claim as a force to be reckoned with in Indian TV.
MindShare Broadens Its Ambition
New structure geared to providing business planning advice distances agency yet further from its media buying and planning roots.
Turner Mixes And Matches in English GE
A sister channel to HBO in India looks set to develop a nice niche for itself.
Surviving in Hindi GE
Ad revenues, the lifeblood of Indian TV, could be less forthcoming for Hindi GE than other genres.
Why Mobile is Going Places in Japan
More than a phone, mobiles are becoming the preferred way to get online in Japan.
Local Media Habits Shape Global Strategy
Media trends in key markets are starting to mould global strategy for the world’s biggest brands.
ATV’s Second Chance
Digital TV provides the biggest chance of change in Hong Kong’s broadcasting landscape for a generation.
India’s Upstart Youth Channel
Ratings successes over MTV and Channel V highlights 9XM’s ambition to break out of its niche.
Why Microsoft Teamed Up With Facebook
It’s a hard sell today, but social media could help lock in more advertising revenue in the future.
MNC Gears Up For China
Hary Tanoesoedibjo, CEO of PT Media Nusantara Citra Tbk, talks about how a deal with Linktone could secure success in China's competitive TV market.
Discovery Sidesteps Into Print
A new magazine bearing the Discovery name says more about the market for regional print than it does about the market for integrated advertising.
Cartoon Network Eyes Retail for Mobile Boost
Retail outlets will play a key role building customer databases that will power mobile business in growth markets.
Kaplan Konsciousness
SPTI boss Andy Kaplan says that North Asia will be the next frontier of expansion for Sony's key TV channels.
Shared Strategies
Looking at the rationales and business strategies behind the relaunches of Time, the Financial Times and BusinessWeek it can be hard to tell them apart.
The King of Indo Media
Powered by its charismatic CEO Hary Tanoesoedibjo, Indonesia's MNC wants to rule the world.
INX To Woo Small Town Housewives
Connecting with a value-conscious Indian housewife lies at the heart of INX Media’s strategy for success.
Slow & Steady
Is it business as usual at Turner Broadcasting, or will Ian Carroll's recent promotion herald more expansion for the company in Asia?
The Channel Bubble
There is a bubble of expectation around satellite TV at present.
Media Moves to The Heart of Marketing
A recent survey that shows marketers rate the communications plan as just important as the creative execution.
Publicis: Strong in China, Soft in Japan & India
Publicis chairman Maurice Levy says that the company is gaining new ground in China but softening in Japan and India.
STAR To Launch 5 New Channels in India
News Corp.-owned STAR Group plans to launch 5 new TV channels in India, says News president and COO Peter Chernin.
BBC Global: Upside from Linear and Digital
BBC Global Channels is targeting exponential growth from both its linear TV and digital busineses, says SVP Christine Leo-McKerrow.
Tencent Wants Enzyme Marketing
Tencent’s EVP for Online Marketing says “enzyme marketing” is what China brand managers need in order to conquer the broadband world.
China's Digital Marketers Must Prepare
Barney Loehnis, Isobar's Asia Network Director, says that China's marketing specialists must consider the Internet as a holistic platform for every brand.
Deal Done: What Next For Murdoch's Dow?
Now that Rupert Murdoch has his Dow at US$5.6 bil., what kind of synergies and growth can we expect globally?
Srivastava, MindShare Lead the Hybrids
Facing sudden changes in how media is executed, planners are becoming creative, says Ashutosh Srivastava, CEO of MindShare Asia.
Wazap!: Niche Search Engines Drive Revenue
In the realm of search advertising, online startups are steadily going niche.
Killing Your Darlings
Digital devices alone won’t make China magazine publishers competitive.
OMD Pushes FMCG to Digital
FMCG is playing catch up in digital, according to OMD Asia managing director Victoria Henderson.
Radio - Overlooked in China
asiamediajournal.com talks with Redgate Media CFO Robby Yung to find out why radio is an overlooked medium in China.
Mobile Branding in Japan
AMJ talks to Naviblog about blogging in the mobile search space and learns the fine art of mobile self control.
UUSee and the Healthy Glow from VOD
UUSee is one of hundreds of online video portals in China, but at the rate it is bringing in money it could rise to the top.
Video To Serve Some Traditional Broadcasters
While Viacom sues to defeat an Internet video upstart, a traditional media player breaks into the online video game.
CD Burner
Former songwriter Steven Murray believes that he’s just about to change forever the value chain of music.
Transforming the BBC Into Solid Digital Media
The commercial arm of the BBC will put more content on smaller screens and in user-generated media.
Into the Stream: Newspapers Push Digital Media
Newspapers will lose the advertising game if they don't make the change to digital.
Don't Tread on Me(dia)
The regulation of China's growing film industry is making life difficult for foreign investors.
CCTV Advertising Auction Breaks Records
Proctor & Gamble lays out RMB420 million for advertising during the Olympics.
ESPN Loses Crucial EPL Bids
Local companies in Asia break the ESPN monopoly on broadcasting the EPL.
Making Ethics Work In Branding
AMJ interviews Edelman CEO Richard Edelman, who explains how his company is becoming more transparent in using blogs for brand support.
Going Mad with Mobiles
AMJ examines new players and their impact on the media world-at-large, starting with Madhouse, Inc., a Chinese mobile ads company.
The Power of Print
The Society of Publishers Asia (SOPA) meaures print and finds that people rely on it to remember brands.
Google Odyssey: Taking China By Search
Will the Asian way of doing business be a barrier or an accelerator for "The Great Search Engine?”
Sina Moving Out of the Wings
Leading China online portal Sina believes in being a complete media company, rather than just a service.
Hunan TV - A Rising Star
Behind showbiz glitz lurks a complicated ambitious television industry beast that's expanding fast.
Flying Through the Headwinds
Softer economic growth and a US slide are concerns but regional media economies are set to enjoy a strong 2007.
Redefining the Master Media Plan
Brands and agencies are facing new difficulties shaping campaigns amid media proliferation.
Japan Gets Dynamic Again
Remember when Japan was sluggish? It's time to get started again, says MPA.
GMM Media Battles For Growth
GMM Media is struggling against growing competition and costs as it looks to be the ‘King of Content’.
Reality, Checked
There's a positive vibe about India's Sony Entertainment TV. Is it for real?
Taking A Bite Out of Taiwan
Next Media’s Apple Daily newspaper has made plenty of enemies in Taiwan but its irreverence seems to be working with readers and even advertisers.
Lifestyle to Launch TIME
The potential lifestyle launch in China will likely leverage TIME’s Style and Design magazine supplement.
The Economist Pitches to the Portable Crowd
Whether they are commuting to work or strapping on headphones for a jog, The Economist readers are taking the magazine with them.
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